When you have a product that simply tastes great and is good for you, it allows you to focus on creating real, authentic interactions with the brand.
What we did
With Chobani we love connecting with Foodies and Taste of Sydney provided us with the perfect opportunity to connect food lovers with the range of Chobani Greek Yogurt with real fruit flavours and also the amazing, authentic strained Plain yogurt.
We worked closely with the team at Taste to create two platforms to delight the food lovers, looking for the hottest new products and dishes to try.
The CHOmobile took centre stage at Centennial Park, welcoming everyone with a taste of delicious field blueberry Chobani, tropical passion fruit and 4 other delicious, real fruit flavours. Between 10am and 4pm the CHOmobile queue just kept on growing with over 15,000 people waiting for their first taste or those wanting to try a new flavour and find their favourite.
As the heat of the sun started to mellow, the CHOmobile took back stage as Chobani Plain came to life. Armed with a chilled glass of white or some trendy new cider, foodies swarmed around the restaurant stands looking for their dish of the festival. Thankfully, Somer and his team from Efendy rose above the Manu, Justin North and the rest to become a firm crowd favourite and win the judges award for Best in Taste with his delicious, Traditional Charcoal BBQ Lamb and Veal Kebab, Smoked Eggplant and Chobani Greek Yogurt. Four thousand dishes later and write ups across foodie magazines and the social media universe, we all packed up late on the final night, knowing we had spread the joy at Taste and we all had a delicious Chobani to wake up to the next day.
Post: The Round Table Communications