Chupa Chups meets One Direction

Point of Sale

The Challenge

Brining two crowd favourites together in an integrated promotional campaign - band of the moment One Direction and iconic lolly pop brand Chupa Chups.  The below are a range of point of sale and merchandising solutions we created to bring the power and pull of the 1 Direction partnership into retail to build incremental display and draw in Chupa Chups lovers. 

It's all in-field as we write, the Big Bus is proving a huge favourite but check back for more updates on the promotion, social media and TVC.

 

Post: The Round Table Communications