Flying in the Face of Ordinary

Virgin Atlantic

When International airlines line up the assets they possess to help them win the war for customer delight and loyalty, each list, no matter what airline, almost always includes the same points of focus when it comes to the on-board experience:

  • Customer service on board
  • Quality of seating options
  • In-flight entertainment
  • Food and beverage 

If the battleground is won and lost on the quality of the experience you deliver, it is a healthy question to ask, ‘why not engage customers in your in-flight experience by using experience led marketing campaigns and initiatives.’

As part of their current integrated campaign, Flying in the Face of Ordinary, Virgin Atlantic is bringing a taste of the extraordinary to the streets of New York.

With experiential ideas, such as the Carlsberg Friends Test and the Melbourne Public Transport Authority campaign, continuing to drive the ‘most shared branded content charts’ globally, watch this space for more campaigns that are helping other brands Fly in the Face of Ordinary… 

 

Post: The Round Table Communications