Creating a Hole in the World for Microsoft

Microsoft UK


To leverage Microsoft's sponsorship of the British and Irish Lions in both the host nation and back in the UK.



Opportunity Identified

To use a suite of Microsoft's latest technology to create a unique experience, in Melbourne and Cardiff, and connect passionate rugby fans supporting the Lions in Australia with their clan back in the UK.

The Hole in the World was an interactive portal connecting fans in the UK and Australia, enabling them to see, speak and interact with each other and share experiences in the lead up to the test matches that captivated fans on both sides of the globe.  


Bringing it to Life

Creative and experiential development and production of the Hole in The World experience.

Content development.


What it delivered

An engaging experience for rugby fans.  Facilitating a unique connection with fans on the both sides of the world around a shared passion.

Social media content

Extensive PR coverage in the UK and Australia


Post: The Round Table Communications

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