Beneath The Headlines Part 1

Balance Sports Nutrition

Challenge

To drive awareness and connect active sports fans with the Balance Sports Nutrition brand. 

 

Opportunity Identified

To leverage Balance's partnership with Benji Marshall and tell a series of stories, giving fans a glimpse into his life beneath the headlines.

 

Bringing it to life

Creation and production of content.

Negotiation and management of process with Benji and his team.

 

Chapter 1: Beneath the Headlines


 

Post: The Round Table Communications