As part of Chobani's vision that everyone deserves great tasting, healthy yogurt, we wanted to start to the journey of getting Chobani into every fridge in Australia.
Everyone has a 'sad fridge' in their office. Full of plastic bags, old food, unhealthy cans, and the odd UFO (Unidentified Food Object).
Chobani wanted to give owners of 'sad fridges' the chance to win a 'happy fridge' make over and a personal delivery of 14 flavours of delicious yogurts.
What we Did
We worked with the Chobani social media team and DAN to develop an integrated social and experiential movement.
Outreach to key influencers to drive awareness and engagement with campaign.
Development of the experience architecture to ensure:
The campaign has helped transform office fridges across Australia and the reaction through social media channels continues to make us smile.
Post: The Round Table Communications