The monster that wouldn't let children go to school

ING DIRECT & UNICEF

This is one of our favourites of the last 12 months.  It's an idea that uses the power of story telling to help spur people into action and help with one of the big social issues in the world.

Great work by ING Direct and UNICEF in collaboration with Ogilvy Spain and Lisette Mireles.

Click on the image below to watch the video on Lisette's vimeo channel and enjoy the simplicity of a campaign that weaves digital, beautiful production and true creativity together effortlessly. 

 

 

Website: http://www.elmonstruo.org/

 

 

Post: The Round Table Communications