Tweeting the gift of a coffee with Starbucks

Simple and clever little innovation by Starbucks and Twitter that now helps the coffee chain's fans make a friend's day by surprising them with their favourite Frappuccino, delivered by Twitter.

The Tweet a Coffee initiative allows people to e-gift of up to $5 with a post of @tweetacoffee inside their tweet. Of course, you need to connect Twitter and Starbucks accounts to help you make the payment.

It's an interesting example of another way that brands can use digital conversations to help create a positive experience with their brand.  Watch this space for more twitter powered e-gifting initiatives.


 

Post: The Round Table Communications