Because Some Partnerships Are Meant To Be

La Zuppa and Baker's Delight Partnership

Challenge

To increase trial for La Zuppa's delicious range of soups and increasing consideration for the brand with existing and potential soup shoppers.

 

Opportunity Identified

To maximise the return on the limited budget, we needed to develop a solution that provided the most effective cost per trial while also ensuring the best taste experience possible for the brand.

The opportunity was simply to establish a nationwide partnership with Baker's Delight to target all of their premium shoppers and offer them a complimentary La Zuppa soup when they bought any Sourdough loaf.

 

Bringing it to Life 

Our role was to identify and negotiate the partnership between La Zuppa and Baker's Delight and to develop the activation and ensure the campaign was rolled out throughout every Baker's Delight store, nationwide. 

  • Campaign and Partnership strategy
  • Concept development
  • Sampling logistics

 

What it Delivered

The campaign is keeping soup lovers happy through winter as we write.  Results will be available soon.

 

La Zuppa and Baker's Delight PartnershipLa Zuppa and Baker's Delight PartnershipLa Zuppa and Baker's Delight Partnership