Australia's Most Successful Pop-Up

Project Botanicals Paired Cocktail & Dining Experience

The Challenge
To help Bombay Sapphire re-engage its core audience with the brand and regain the #1 position in the premium gin category.

The Solution
Project Botanicals
Pop-Up Bar & Restaurant
A paired gin cocktail and dining experience inspired by the 10 Bombay Sapphire botanicals, supported through an integrated campaign.

Results
5 sold-out seasons
Category leadership
All brand health metrics achieved

Penny Sippe - Experiential Manager, Bacardi Lion
"The Round Table have been instrumental in the success of our Project Botanicals pop up events. From the initial concept through to seamless execution and delivery they exceeded all expectations seeing their immediate reappointment to manage this year’s 12 day Project Botanicals event executions in Melbourne and Sydney. Their attitude, creativity, styling, attention to detail, process, budget management and passion for our business are second to none and I would have no hesitation in recommending their services to anyone looking for a marked difference for their brand, events or conferences."

A Taste of Melbourne Season 2017 

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