Celebrating 120 Years of White Wings

Goodman Fielder


To secure additional visibility in category supporting White Wings NPD and core range with a need to disrupt private label shoppers.



Drive sales and relevance of the White Wings portfolio through a sales promotional campaign celebrating 120 years of the brand.


Creative Concept

Celebrating 120 Years of Magic with 120 Days of Cash Giveaways


Integrated Campaign Plan

Off Location Displays

Retailer Media In-Store Support

Catalogue Support

Social Media Support



The campaign is currently in market with all visibility KPIs achieved. We are looking forward to seeing the full campaign results.

Goodman FielderGoodman Fielder