Challenge
To secure additional visibility in category supporting White Wings NPD and core range with a need to disrupt private label shoppers.
Solution
Drive sales and relevance of the White Wings portfolio through a sales promotional campaign celebrating 120 years of the brand.
Creative Concept
Celebrating 120 Years of Magic with 120 Days of Cash Giveaways
Integrated Campaign Plan
Off Location Displays
Retailer Media In-Store Support
Catalogue Support
Social Media Support
Results
The campaign is currently in market with all visibility KPIs achieved. We are looking forward to seeing the full campaign results.