Celebrating 120 Years of White Wings

Goodman Fielder

• Shopper Marketing
• Consumer Promotion
• Trade Marketing

Challenge 

To secure additional visibility in category supporting White Wings NPD and core range with a need to disrupt private label shoppers.

 

Solution

Drive sales and relevance of the White Wings portfolio through a sales promotional campaign celebrating 120 years of the brand.

 

Creative Concept

Celebrating 120 Years of Magic with 120 Days of Cash Giveaways

 

Integrated Campaign Plan

Off Location Displays

Retailer Media In-Store Support

Catalogue Support

Social Media Support

 

Results

The campaign is currently in market with all visibility KPIs achieved. We are looking forward to seeing the full campaign results.