Bombay Twists On-Premise Programme

Bombay Sapphire

• Point of Sale
• Trade Marketing
• Visibility Kits
• Bars

Challenge

Provide the on-trade with the service and visibility tools to be able to upsell and promote the diversity of Bombay Sapphire

 

Solution

Development of a “Twists” drink strategy accompanied by a perfect serve vessel

 

Creative Concept

Bombay Twists

 

Campaign Plan

Sales Team Integration and Training

In Bar Visibility Kits

Perfect Serve Carafes

Social Media Integration

 

Results:

100% Sell In

100% Compliance