Challenge
Provide the on-trade with the service and visibility tools to be able to upsell and promote the diversity of Bombay Sapphire
Solution
Development of a “Twists” drink strategy accompanied by a perfect serve vessel
Creative Concept
Bombay Twists
Campaign Plan
Sales Team Integration and Training
In Bar Visibility Kits
Perfect Serve Carafes
Social Media Integration
Results:
100% Sell In
100% Compliance