Project Botanicals Wins 2018 Best Brand Event Award

Awards

Australian Event Awards 2018

We are excited to have picked up the Best Brand Event at the Australian Event Awards 2018 for this year's Project Botanicals, our immersive cocktail and dining pop-up for Bombay Sapphire.

 

Thanks to everyone at Bacardi and all the amazing collective who helped make this another sold-out year!

 

Challenge

To recruit Millennials and continue to grow Bombay Sapphire’s leadership of the Mainstream Premium Gin category.       

 

Solution

We created Australia’s most unique cocktail and food event, targetting Millennials and drive engagement through trial, content, social media, PR and the on and off-premise.  

 

Creative Concept

Project Botanicals, A Journey to the Edge of Taste, Music & Imagination

 

Integrated Campaign Plan

Pop-Up, multi-sensory, installation-based bar and restaurant

Bar Tender Engagement

Collaborator and Key Influencer Engagement

Content

Media partnerships

PR

Social

On-Premise activation

Off-Premise activation

 

Results

Commercial results are confidential, but we can tell you that this year, Project Botanicals:

SOLD OUT, over 5,700 tickets with Millenials spending over an hour immersed in the world of Bombay Sapphire, buying over 30,000 cocktails.

The campaign was the most successful campaign for the brand in the last 5 years, reaching all brand and commercial KPIs.

 

Penny Sippe - Experiential Manager, Bacardi Australia

"The Round Table have been instrumental in the success of our Project Botanicals pop up events. From the initial concept through to seamless execution and delivery they exceeded all expectations seeing their immediate reappointment to manage this year’s 12 day Project Botanicals event executions in Melbourne and Sydney. Their attitude, creativity, styling, attention to detail, process, budget management and passion for our business are second to none and I would have no hesitation in recommending their services to anyone looking for a marked difference for their brand, events or conferences." 

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