Launching evian Sports Cap

Integrated Campaign

The Challenge

To engage consumers in targeted Sydney hot spots in the evian ‘Live Young’ positioning and to drive trial of the new Sports Cap bottle.

 

Opportunity identified

To develop a series of unique Yoga and music events to connect with the evian key influencer target and drive trial and word of mouth.

 

Bringing it to life 

The Live Young Sessions kicked off with a series of Yoga and Live DJ sets, all in unique city centre locations where yoga had never been practiced before.  No two events were the same, with unique experiences developed to reflect the location, the time of day and the attendee profile.

 

Channels

Creative development

Media strategy and buy

Key Influencer events

Social Media

PR

 

Want to see more

Check out our 'Where We've Been' pin board http://pinterest.com/theroundtable/

 

Post: The Round Table Communications 

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