Lavazza Signature Cocktail Collection Events

Key Influencer Events

• Brand Experience
• Sponsorship
• Sampling
• Events
• Key Influencer

Penthouse Mouse

Challenge

To build the credibility of the Lavazza Signature Cocktail Collection with Melbourne's key influencers in the fashion community.

 

Opportunity identified

A partnership with Penthouse Mouse as a fringe event of the L'Oreal Fashion Festival.

 

Bringing it to life

Development of the Lavazza Signature Cocktail Collection experience.

Production and management of event.

Content development

 

What it delivered

Awareness, trial and credibility of 'The Collection'.

Content to build engagement on Lavazza social media platforms.

New news for media.

 

Want to see more?

Check out our Pin board http://pinterest.com/theroundtable/lavazza-signature-cocktail-collection-launch/

See more posts

Campaign Overview http://theroundtable.com.au/s/29/Client-Galliano-amp-Lavazza

Creative http://theroundtable.com.au/s/55/Lavazza