Russian Standard Vodka Brand Consultancy

The Challenge

To develop a communications framework that localised the global positioning to the Australian market, providing clear direction for the Beam Global team and agency partners.

 

Solution

Through a series of workshops and collaboration with the Beam Global team, we developed a clear communications framework that provided the launchpad for the Russian Standard commercial and marketing plan in 2012.  The project delivered:

  • Market planning for 2012
  • Brand Achitecture for the Australian market
  • Definition of the Russian Standard Experience
  • Localisation of the 'Vodka as it Should be' platform