Russian Standard Vodka Brand Consultancy
The Challenge
To develop a communications framework that localised the global positioning to the Australian market, providing clear direction for the Beam Global team and agency partners.
Solution
Through a series of workshops and collaboration with the Beam Global team, we developed a clear communications framework that provided the launchpad for the Russian Standard commercial and marketing plan in 2012. The project delivered:
- Market planning for 2012
- Brand Achitecture for the Australian market
- Definition of the Russian Standard Experience
- Localisation of the 'Vodka as it Should be' platform
