CHOpops - Summer's Healthiest, Tastiest Treat

Shopper Marketing

Challenge

To develop an incentive and shopper campaign to help increase AWOP in Woolworths stores nationally.

 

Opportunity identified

To develop a Chobani popsicle gift with purchase set that extended the consumption occasion and consideration of yogurt coming into summer months.

 

Bringing it to Life

Collaboration between Woolworths, Chobani and The Round Table helped leverage the opportunity at head office and store level, ensuring compliance and ultimately category growth.  Our part of the partnership was...

  • Retail Strategy
  • Creative Development
  • Premium Ideation, Creative, Overseas Production and Logistics
  • Retailer Compliance & OH&S
  • POS Production

 

What it delivered

The activity assisted in the continued growth of market share and penetration for the brand.

Off located gifts interrupted shoppers at the POP, all stock was redeemed and over 1,000 sets sold through at the full RRP of $11.99.

 

A kind word

LYN RADFORD

GENERAL MANAGER SALES, CHOBANI AUSTRALIA

'Since planning our launch into the Australian retail market, The Round Table team have been like an extension to our team.  We work closely with them when developing retail strategies, in store creative executions and when activating shopper marketing campaigns. The retail projects they have created, developed and activated over the last 18 months have been instrumental to our success and even under tight timelines they have exceeded our expectations time and time again. They are a great partner to have on board and we look forward to working with them over 2013 and beyond.' 

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