Chobani Market Entry Strategy

The Challenge

To help America's #1 yogurt brand successfully enter the Australian retail market.

 

Our Role

We worked with the Chobani International Development division to deliver:

  • Market and Competitor Analysis
  • Retail Audit
  • Development of Marketing and Commercial Plan including:
    • Localising Chobani Positioning
    • Pricing Plan
    • Category Plan
    • Retail Plan and alignment with Retailer regulations
    • Marketing & Communications Plan

 

The Result

Successful market entry with an initial exclusive partnership with Woolworths with a phased expansion from NSW to ESB and National coverage.

Benchmark launch year for a brand in the dairy category in Woolworths

Chobani awarded Woolworths supplier of the year in 2012 and national launch across Coles and Independents.