The Challenge
To help America's #1 yogurt brand successfully enter the Australian retail market.
Our Role
We worked with the Chobani International Development division to deliver:
The Result
Successful market entry with an initial exclusive partnership with Woolworths with a phased expansion from NSW to ESB and National coverage.
Benchmark launch year for a brand in the dairy category in Woolworths
Chobani awarded Woolworths supplier of the year in 2012 and national launch across Coles and Independents.