Chobani Market Entry Strategy
The Challenge
To help America's #1 yogurt brand successfully enter the Australian retail market.
Our Role
We worked with the Chobani International Development division to deliver:
- Market and Competitor Analysis
- Retail Audit
- Development of Marketing and Commercial Plan including:
- Localising Chobani Positioning
- Pricing Plan
- Category Plan
- Retail Plan and alignment with Retailer regulations
- Marketing & Communications Plan
The Result
Successful market entry with an initial exclusive partnership with Woolworths with a phased expansion from NSW to ESB and National coverage.
Benchmark launch year for a brand in the dairy category in Woolworths
Chobani awarded Woolworths supplier of the year in 2012 and national launch across Coles and Independents.
