Burberry - Personalised Experience Through Digital and Retail

Burberry Prorsum

While, augmented really is no longer the new kid on the street, the folks at Burberry have created a beautiful way to enhance a personalised shopping experience by telling the individual story of each garment through the mobile app and through digital panels in-store.

And while many marketers might initially think that technology such as this is the domain of fashion labels, perfumes and car manufacturers, we are actually in the process of developing augmented reality platforms for FMCG and Financial Institutions.  Want to know more, drop Alan a line.

In the mean time enjoy the peronsalised Burberry experience.