Live it Large with Emirates

Emirates Trade Incentive

The Challenge

To build on our global benchmark program and deliver increased year on year sales through retail and corporate trade engagement.


Opportunity identified

To create the perfect ‘incentive coupling’ of an attention grabbing prize pool and greater chance to win for all travel sales people... [plus delivering this perfect promotional storm in budget!]


Bringing it to Life

The team had fun working with Australia and Dubai to deliver a turn-key solution for the 4th year running.  Including:

  • Trade and Digital Strategy
  • Interactive Training and e-comms
  • Trade Creative, POS and Production
  • Merchandising and Sales Blitz
  • Reward Fulfillment
  • PR
  • Customer Service


What it delivered

After year on year record-breaking results, we headed into the 2013 campaign with a ‘global personal best’ being the only result we would be happy with.  After watching the sales results roll-in week after week, we finally celebrated with:   

  • Year on year sales increase of over 50%
  • Trade engagement levels of 99%

“Fabulous incentive. This is a brilliant concept to bring agents up to speed as to what Emirates has to offer in the air and in Dubai. Also brilliant training sessions!”


A kind word



The team at The Round Table have always impressed us with their creation, delivery and evolution of our business to business campaigns. They have continued to provide Emirates with trade engagement strategies and activations that have been heralded as global best practice within our network and have in turn won multiple industry awards


The customer service we experience from the team is second to none.  They are dedicated, proactive, efficient and thorough.   We always know we can rely on them to get the job done seamlessly and without fuss – no matter how big or small the task or how tight the deadline. We look forward to continuing our relationship across 2013 and beyond.



Emirates Trade IncentiveEmirates Trade IncentiveEmirates Trade Incentive