Balance Sponsorship Strategy

The Challenge

To increase the value that Balance Sports Nutritions derives from its sponsorship portfolio.  


Our Role

We worked with the Balance team to:

  • Analsyse the existing sponsorship portfolio
  • Measure value associated with each contract
  • Provide a gap analysis on assets
  • Build the sponsorship activation model for all 'aligned' partnerships
  • Re-negotiate inclusions and exclusions within all key athlete and event sponsorship agreements 


The Result

  • Streamlined sponsorship portfolio
  • Increased assets per contract at no incremental costs
  • Increased returns from activation of sponsorships through integrated framework


A Kind Word



'I have worked with The Round Table since late 2011 and they have been great partners to the business across all areas of consumer and customer engagement. Initially the team helped us refine our sponsorship portfolio, identified additional leverage opportunities and built integrated activation plans.  Following quickly on from this, The Round Table helped us build our community through facebook and our branded digital channels and most recently we have worked together in creating and implementing innovative in-store solutions, building a Balance App and implementing it as a shopper engagement tool on-shelf. 

From strategy through to creative and implementation, the team at The Round Table always deliver valuable solutions for the Balance Sports Nutrition brand and on top of this are great fun to work with.'  


Post: The Round Table Communications