Sprint Unlimited Love

Integrated Campaign

Sprint's Unlimited Love campaign is a great example of brands adapting to an engagement philosophy.  

To paraphrase perhaps America's most celebrated President, the simple question that brand custodians should be asking themselves and filtering their decisions through is; 

 So while the Sprint execution is limited only to Times Square and the few spots on the planet where the masses gather to look up at the bright lights, the intent and thinking behind Unlimited Love is positive and deserves a moment of appreciation.

 

 

Post: The Round Table Communications

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