To increase sign up of SME business owners to Lavazza BLUE contracts.
What we did
Step 1: We analysed a range of industries, of relevant scale, where offering café quality coffee would enhance the SME's customer/consumer offering.
Step 2: We negotiated with key industry bodies and identified the value of each vertical and fit with Lavazza BLUE model.
Step 3: We identified the Hair & Beauty industry.
Step 4: We developed a partnership with Hair & Beauty Australia Association.
Step 1: We developed a partnership offering that tailored the Lavazza BLUE model to hair dressers needs.
Step 2: We implemented an engagement and integrated communications plan to connect with and drive sign-ups with Salon owners.
We need to keep these under our hat...