To increase trial for La Zuppa's delicious range of soups and increasing consideration for the brand with existing and potential soup shoppers.
To maximise the return on the limited budget, we needed to develop a solution that provided the most effective cost per trial while also ensuring the best taste experience possible for the brand.
The opportunity was simply to establish a nationwide partnership with Baker's Delight to target all of their premium shoppers and offer them a complimentary La Zuppa soup when they bought any Sourdough loaf.
Bringing it to Life
Our role was to identify and negotiate the partnership between La Zuppa and Baker's Delight and to develop the activation and ensure the campaign was rolled out throughout every Baker's Delight store, nationwide.
What it Delivered
The campaign is keeping soup lovers happy through winter as we write. Results will be available soon.