To engage consumers in targeted Sydney hot spots in the evian ‘Live Young’ positioning and to drive trial of the new Sports Cap bottle.
To develop a series of unique Yoga and music events to connect with the evian key influencer target and drive trial and word of mouth.
Bringing it to life
The Live Young Sessions kicked off with a series of Yoga and Live DJ sets, all in unique city centre locations where yoga had never been practiced before. No two events were the same, with unique experiences developed to reflect the location, the time of day and the attendee profile.
Media strategy and buy
Key Influencer events
Want to see more
Check out our 'Where We've Been' pin board http://pinterest.com/theroundtable/
Post: The Round Table Communications