To build the credibility of the Lavazza Signature Cocktail Collection with Melbourne's key influencers in the fashion community.
A partnership with Penthouse Mouse as a fringe event of the L'Oreal Fashion Festival.
Bringing it to life
Development of the Lavazza Signature Cocktail Collection experience.
Production and management of event.
What it delivered
Awareness, trial and credibility of 'The Collection'.
Content to build engagement on Lavazza social media platforms.
New news for media.
Want to see more?
Check out our Pin board http://pinterest.com/theroundtable/lavazza-signature-cocktail-collection-launch/
See more posts
Campaign Overview http://theroundtable.com.au/s/29/Client-Galliano-amp-Lavazza