Fever Tree X Howards Smith Wharves

G&T Festival

The Round Table

Presents

Fever-Tree X Howard Smith Wharves G&T Festival

Following the successful launch of Fever-Tree’s Gin and Tonic Festival in Sydney, the brand brought the much-loved event to gin connoisseurs in Queensland for the first time.

Given the positive response to our delivery of Fever-Tree’s first-ever Gin and Tonic Festival, the client once again looked to The Round Table to manage all aspects of the event.

We handled pre-festival planning, including creative ideation and ticketing, built a bespoke website, acted as the key point of contact for guests, and managed sponsors and gin distilleries from contract phase to onsite management.

Our team developed intricate floor plans, and designed and produced festival assets that enhanced the guest, sponsor and distillery experience.

The event showcased over 50 gins from a range of brands, featured mini G&Ts, and free workshops and discovery sessions, all of which were complemented by live music, which added to the unique atmosphere.

Given the positive response to our delivery of Fever-Tree’s first-ever Gin and Tonic Festival, the client once again looked to The Round Table to manage all aspects of the event.

We handled pre-festival planning, including creative ideation and ticketing, built a bespoke website, acted as the key point of contact for guests, and managed sponsors and gin distilleries from contract phase to onsite management.

Our team developed intricate floor plans, and designed and produced festival assets that enhanced the guest, sponsor and distillery experience.

The event showcased over 50 gins from a range of brands, featured mini G&Ts, and free workshops and discovery sessions, all of which were complemented by live music, which added to the unique atmosphere.

The Results

The festival successfully attracted both renowned and boutique gin brands from Australia and overseas, and provided many of them with the opportunity to connect with this audience for the first time.

One of the core aims of the event model is to create revenue that will offset marketing budgets. We helped Fever-Tree to achieve this goal, with all six event sessions selling out.

This equated to over 3,000 tickets sold, and the pop-up festival attracted not only gin lovers, but key media.

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