An enthralling projection experience that immersed guests in Bombay Sapphire’s botanicals, as they travelled to four completely bespoke, worldly destinations.

Bombay Sapphire sought out The Round Table to design and produce an unforgettable food and beverage experience, which would tell the story behind its botanicals, raise brand awareness, and drive sales. Our team handled creative ideation, which saw us design a large format, immersive projection experience. It featured dark tunnels that represented a maze, and seamlessly connected the four unique spaces, while building energy and excitement for what was to come. Throughout their journey into this imaginary botanical world, guests were treated to a sensory exploration of food and drink, and we deepened the experience further by weaving a range of sound, smell and theatrical performances throughout.