Showcasing Kerastase’s platinum sponsorship of the inaugural marie claire Woman of The Year gala with a bespoke, geodesic gold shimmering social media booth.
L'Oréal Paris owned hair brand, Kerastase looked to The Round Table to create an activation that would connect it to the event’s high profile guests, and invite them to step inside the world of Kerastase. This saw our team develop an immersive social media booth concept, which was inspired by the Gold Elixir product. We ideated the booth’s geodesic design, and handled styling and production. It featured premium gold mirror wrap inside, meanwhile gold lighting recreated the shimmering effect of the Gold Elixir product. A gold mirror DJ booth, and themed props added to the experience. Exterior matte black panels and acrylic cut logos, along with strategically positioning the installation in the event’s hub, ensured it was unmissable to guests.