Kerastase - The Round Table

The Round Table

Presents

L'oreal

Showcasing Kerastase’s platinum sponsorship of the inaugural marie claire Woman of The Year gala with a bespoke, geodesic gold shimmering social media booth.

L'Oréal Paris owned hair brand, Kerastase looked to The Round Table to create an activation that would connect it to the event’s high profile guests, and invite them to step inside the world of Kerastase. This saw our team develop an immersive social media booth concept, which was inspired by the Gold Elixir product. We ideated the booth’s geodesic design, and handled styling and production. It featured premium gold mirror wrap inside, meanwhile gold lighting recreated the shimmering effect of the Gold Elixir product. A gold mirror DJ booth, and themed props added to the experience. Exterior matte black panels and acrylic cut logos, along with strategically positioning the installation in the event’s hub, ensured it was unmissable to guests.

L'Oréal Paris owned hair brand, Kerastase looked to The Round Table to create an activation that would connect it to the event’s high profile guests, and invite them to step inside the world of Kerastase. This saw our team develop an immersive social media booth concept, which was inspired by the Gold Elixir product. We ideated the booth’s geodesic design, and handled styling and production. It featured premium gold mirror wrap inside, meanwhile gold lighting recreated the shimmering effect of the Gold Elixir product. A gold mirror DJ booth, and themed props added to the experience. Exterior matte black panels and acrylic cut logos, along with strategically positioning the installation in the event’s hub, ensured it was unmissable to guests.

Asset Design Brand Activation Creative consulting Immersive Experience Luxury Experience

The Results

The activation not only caught the attention of all guests, 95% interacted with it throughout the evening. The L'Oréal team was incredibly happy with the premium end product and high level of attendee engagement – which even saw influencers that represent other hair brands share the content they created in the Kerastase booth.