Life Tastes Better With Sunsol - The Round Table

The Round Table

Presents

Sunsol

A nationwide brand awareness and mass sampling campaign for Sunsol Muesli, which supported the launch of Australia’s first probiotic muesli.

Sunsol Muesli sought to drive sales of its new range, raise brand awareness and increase its social following, while also driving long-term customer loyalty among Aussies throughout the country.

This prompted our team to develop the Life Tastes Better with Sunsol campaign, which leveraged four key methods of engagement – digital, PR, on pack promotions in Coles and Woolworths, and amplifiable experiences.

We visited highly targeted locations across New South Wales, Victoria and Queensland, in a move that was designed to establish deep connections between the brand and its target audience.

Sunsol Muesli sought to drive sales of its new range, raise brand awareness and increase its social following, while also driving long-term customer loyalty among Aussies throughout the country.

This prompted our team to develop the Life Tastes Better with Sunsol campaign, which leveraged four key methods of engagement – digital, PR, on pack promotions in Coles and Woolworths, and amplifiable experiences.

We visited highly targeted locations across New South Wales, Victoria and Queensland, in a move that was designed to establish deep connections between the brand and its target audience.

CAD layouts and floorplans Environment Design EVENT STYLING Food operations Music programming Outdoor Activation Product Launch

The Results

We delivered 182,000 dry samples and 8,000 wet samples of the probiotic muesli to customers over a three-week period.

The campaign attracted immense interest outside of the physical activation, producing a combined reach of 1.4M across social media, including via influencer activity, and press coverage.

These high numbers were reflective of the compelling, on brand messaging we developed, and unique nature of the sampling activations.