Project Botanicals - James Viles - The Round Table

The Round Table

Presents

Bombay Sapphire

Bringing the Project Botanicals series to consumers in New South Wales, with a degustation style dining experience curated by leading chef James Viles, which showcased the 10 botanicals of Bombay Sapphire.

Bombay Sapphire looked to The Round Table to design, produce and manage a premium brand activation for Sydneysiders that would encourage product trials and raise brand awareness. This saw us develop the overall event concept, which involved leveraging the industrial, minimalist interior of a derelict building in Sydney’s Chippendale, and layering it with elements including hanging greenery and subtle blue lighting, so as to complement the Bombay Sapphire brand and James Viles’ food philosophy. Our team managed all aspects of the three-week experience, which spanned two floors, a 140-person restaurant and 150-person rooftop bar, hosted a media launch, and built the event website.

Bombay Sapphire looked to The Round Table to design, produce and manage a premium brand activation for Sydneysiders that would encourage product trials and raise brand awareness. This saw us develop the overall event concept, which involved leveraging the industrial, minimalist interior of a derelict building in Sydney’s Chippendale, and layering it with elements including hanging greenery and subtle blue lighting, so as to complement the Bombay Sapphire brand and James Viles’ food philosophy. Our team managed all aspects of the three-week experience, which spanned two floors, a 140-person restaurant and 150-person rooftop bar, hosted a media launch, and built the event website.

Bar and Food Operations Chef Acquisition Creative consulting Custom Projection Concept event styling & spatial design production & logistics Restaurant and bar fit out Ticketing and Website Design

The Results

The 12 events successfully resonated with consumers in New South Wales, with the space playing host to over 5,300 onsite experiences across the three week period. There were 1,900 tickets sold to the two-hour degustation experience, and the dedicated bar area attracted 3,500 patrons, meanwhile 120 key customers, such as leading journalists and influencers, were hosted. The event website we created garnered 50,000 page views, and over 18,000 unique users.