Single Estates Room - The Round Table

The Round Table

Presents

Belvedere Vodka

A sensory-led dining experience that immersed consumers and media in Belvedere’s newly launched Single Estate Rye Vodka range.

Belvedere looked to The Round Table to design and produce a unique, one-off event to launch its new range. It needed to showcase the effects that two different environments – lake and forest – can have on the flavour profiles of the vodkas. Our team took over two floors of an exclusive space, and fit it out with a customised restaurant and bar experience, of which we designed. Central to the experience was a sensorial 360° projection, which featured synchronised sounds, and aroma, science and food pairings. It took attendees on a journey through rye fields, Lake Bartężek in Poland and organic forests, ensuring the Belvedere brand message was communicated in a unique and memorable way.

Belvedere looked to The Round Table to design and produce a unique, one-off event to launch its new range. It needed to showcase the effects that two different environments – lake and forest – can have on the flavour profiles of the vodkas. Our team took over two floors of an exclusive space, and fit it out with a customised restaurant and bar experience, of which we designed. Central to the experience was a sensorial 360° projection, which featured synchronised sounds, and aroma, science and food pairings. It took attendees on a journey through rye fields, Lake Bartężek in Poland and organic forests, ensuring the Belvedere brand message was communicated in a unique and memorable way.

asset design & production Creative consulting Custom Experience Soundtrack Custom Projection Concept event styling & spatial design Immersive Experience Luxury Experience Pop-up bar & restaurant Product Launch Sensory Science

The Results

Our team successfully ideated a premium and exclusive sensory brand experience that resonated with consumers and journalists alike. It ensured the new range launched in the Australian market with impact, and effectively connected guests to the environments where products in the Single Estate Rye Vodka range are made.